Article about copmany communications strategy
The first step in developing an effective communication strategy is definitely assessing the business situation. This can be typically carried out through INFESTATION (Political, Economical, Social and Technological) http://www.novalauncherprime.pro/corporate-communications-policy-importance or SWOT analysis methods.
Once the goals and draws near are acknowledged as being, a small taskforce can define the activities that will help achieve all of them. This should include funnel mix and a draft budget using the Budget design. More detailed details can be stated in an Execution Plan, to become completed afterward.